Ultimate Branding Strategy of Custom Lipstick Boxes!


Do you know custom lipstick boxes can be your secret weapon for creating the ultimate branding strategy for your brand? Now you can increase your target market and grow your business by following this absolute guide to cosmetic branding:

Know Your Audience

Whenever you are strategizing a marketing plan for your product, especially its packaging, you need to ask yourself, "Do you know your audience?” When it comes to cosmetic products this question holds especially true. Because your audience is female-dominant, so your branding strategy needs to be curated while keeping that in mind. Here’s a list of aspects that your lipstick packaging needs to cover: 

  • What are they attracted to? The Color Scheme, Design Theme, etc.
  • What brands are most popular in the lipstick category and what makes their product so likeable? 
  • Is your packaging highlighting everything that makes it different from other products in the market?

A Consistent Design Theme 

Cosmetic products including lipsticks are part of a whole cosmetic collection. Brands either come up with the whole cosmetic line at once or gradually. Whatever the case is, your cosmetic line needs to be consistent in its packaging design. Therefore, you need to make sure that your lipstick box packaging is in uniformity with your entire cosmetic line. A uniform packaging design creates brand recognition and awareness. This way, when you introduce a different product and its packaging has the same design, the customer would be able to recognize it at once. It also builds a level of trust in the brand. A uniform design also makes your loyal customers try out your other products. So, it is a great and effective branding strategy.

Distinguishing Factor of the Packaging

Your lipstick boxes need to stand out on the shelf. But how is that possible? It is possible by creating a unique packaging box design for your lipstick. It is achieved with an eye-catching color scheme and unusual lipstick box shape. There are abundant lipstick options available in the market, in which your product can easily get lost. So, your product packaging has to stand out. Otherwise, it will not sell, no matter how amazing your product is. 

Environmental Consciousness

Does your lipstick boxes packaging meet the standards of environmental consciousness? In recent times, eco-conscious practices have become an uncompromisable factor for brands. Because your audience is more eco-conscious than it has ever been before. There is a probability of increasing your sales by 62% if you are practising eco-consciousness as a brand. So, here are a few ways that you can implement to bring eco-consciousness into practice:

  • Using eco-friendly material like Kraft that is biodegradable and sustainably sourced. 
  • Choosing box styles that produce minimum waste during production and after usage.
  • Opting for durable materials to eliminate the need for additional plastic packaging. 

Suitable Packaging Style

Your lipstick packaging boxes need to be crafted specifically for your product. A packaging that fits perfectly looks premium and high-end. Apart from that it also gives better protection to the lipstick if it is created according to the product dimension. Other than that, every product has a different requirement based on its fragility, shape, or size. Therefore, your lipstick box needs to be designed exclusively for your product. 

This was your complete guide on the marketing strategy of designing custom lipstick boxes that will put your brand ahead of the competition. 


Location: 14214 SE 4th St C, Bellevue, WA 98007, USA

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